Multiple award-winner, Sarkodie, has given his fans a hint of the financial investment he injects into his craft, especially his latest JAMZ album.
Speaking at a round table discussion where his album was under review, King Sark, as he is otherwise known, remarked that Labadi, the first song off his album featuring King Promise, was extremely expensive.
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According to him, the intent was to create a vibe for a beach or boat cruise, which required he incorporates props that his songs would otherwise not require.
“I think I put way too much into my craft especially my finances. It’s extremely high,” he noted, while explaining that his music is the major way he sells his brand.
According to him, he spent about $150,000 on the Labadi music video which covered his production, crew and other expenses he did not want to compromise on.
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He detailed that he provided flight for his three models from USA, and the UK, specifically London, and they were hosted in a villa which cost €30,000; €6,000 daily for the five days spent.
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Sarkodie also revealed he booked a private chef and paid his crew handsomely since he is deliberate about the look and feel of his song, rather than the thousands of Dollars leaving his account.
In going the extra mile to invest in his craft, @sarkodie spent €30,000 to book the villa where he shot his LABADI music video. He also flew the entire team and crew for the video:
Full video: https://t.co/qSmgI1xHpL#ThisIsTheCulture #BigConvesation #3MusicTV #CultureDaily pic.twitter.com/lISbm3Lpzw
— #3MusicTV (@3musicnetworks) November 10, 2022
One how he intends to recoup his funds, the talented rapper replied that “I don’t mind putting all this money because I own my stuff so long term its still gonna pay off just that its not gonna pay off now. I’m not gonna recoup this two three years on this song, but its forever though. If I didn’t own that then I wouldn’t put in all this money”.
